2026-06-30 · percent of global smartphone operating profit
Apple takes the lion's share of phone profits
Unit sales are split — profit pools are not.
Four of every five dollars of global smartphone operating profit go to a single company. Apple's estimated 80% share of that pool — earned from a far smaller slice of unit sales — shows how value concentrates at the premium end while rivals compete on volume. The 2026 picture: unit sales are split; profit pools are not.
1 cell = 0.1 percent of global smartphone operating profit (0.1% of smartphone industry profit) · 1,000 cells
Context
Apple sells a minority of the world's smartphones, yet Counterpoint Research estimates it captures 80% of global smartphone operating profit in 2026. Every other phone maker combined — Samsung, Xiaomi, and the rest of the Android field — splits the remaining 20%.
The imbalance is self-reinforcing: outsized profit funds Apple's chip, camera, and services roadmap, while rivals on thinner margins must chase volume or push upmarket. It also explains why unit-share leaders and profit-share leaders rarely match.
The figures measure operating profit, not revenue or unit sales, and are analyst estimates rather than company disclosures. The Other OEMs band aggregates every non-Apple vendor.
Counterpoint / industry analyst profit share estimates.
Share and export
Credit this grid as Inagrid — https://inagrid.com/e/2026-06-30-iphone-revenue